
JOE
ZAGO
Multicultural Communications Leader
Imprenta
Imprenta Communications Group, Inc. is an award-winning, full-service marketing, communications, and public affairs agency founded in 2001. With deep roots in Southern California and a long-standing history of serving diverse and underserved communities across the state, Imprenta specializes in delivering culturally competent, multilingual communications that inform, engage, and inspire action. Our mission is to empower communities of color and underserved populations through accessible, inclusive, and audience-tailored public awareness campaigns.
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Imprenta’s team has extensive experience providing ethnic media relations, transcreation of messaging and collateral into multiple languages, community outreach and multicultural marketing for public agencies, nonprofit organizations, and highly regulated sectors. We have supported transportation agencies, including the Los Angeles County Metropolitan Transportation Authority (LA Metro), Bay Area Rapid Transit District (BART), California Governor’s Office of Traffic Safety (OTS), San Francisco County Transportation Authority (SFCTA) and the San Francisco Municipal Transportation Agency (SFMTA), to name a few. Imprenta delivers multicultural messaging & collateral creation, stakeholder & local community engagement, and public awareness campaigns—combining precision, responsiveness, and cultural sensitivity in high-stakes environments. Imprenta connects authentically with diverse audiences in English, Spanish, and Asian languages, including but not limited to Chinese, Korean, Tagalog, Vietnamese, Japanese and Hmong. Leveraging both traditional and digital media—broadcast, print, outdoor, social, and online—we deliver high-impact messaging that connects authentically with diverse audiences.
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Our staff includes professionals with backgrounds in government, transportation, healthcare, and community engagement, giving us a nuanced understanding of complex operational systems and public-facing communication requirements. We have deep knowledge of the political, economic, and social landscape of Los Angeles and California, which allows us to design outreach, translation, and engagement strategies that resonate authentically with diverse communities. Our team has consistently managed complex, fast-moving projects for public agencies, delivering campaigns on time and within budget while adapting to evolving circumstances.